The Real-time Ripple Effect:
the impact of your Web image is multiplicative, not additive

 

Website Anatomy Analysis

We guide you to visit your very own existing Website from the eye of your site visitor's perspective, enhanced by the insights of a professional Web strategy designer. Our anatomy analysis is closely tied to your business objectives & marketing strategy, with extra depth and utilizes today's 3 Web presence fundamental: the Look&Feel, the Strategic Contents and the Use of Internet Technologies.

Your Website Look&Feel:
The Visual, Accessibility & Usability
Our analysis starts with your visitors' "First Impression" of your Website - the artistic appearance, the colour composition and the layout balance which convey a Characteristics.

Next, we will look at how your visitors, within the first few seconds, will perceive your business and who you are; What is the the key subjects and contents that interest your visitors and make them want to stay longer or revisit your Website? Will your visitors find the information that they expected with minimum effort or clicking? What is the Experience that your visitors are getting from visiting your Website - are they 'over whelmed', 'confused' or 'frustrated'? Do they find the information 'rich and useful' and 'informative'? How do they feel about you and your business at this point?

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Your Website's Strategic Contents that leverage your business goals:
Today, the use of Internet technology has gone far beyond some simple communications like email and publishing a great Web brochure, it has transformed and significantly broadened business strategic options.

Our in-depth analysis will examine and identify key strategic contents presented in your Website, how well it reflects your involvement, and fits in today's competitive global environment. We will look at:

  • Implementation of the equation: "Internet ='Value-Chain-Communities' + Speed"
  • Your Web marketing goals, brand-building efforts, your strategic differentiation: your Uniqueness
  • Implementation of your business & Web strategy framework
  • Positioning & supporting your business and the entire 'Value-Chain-Communities'
  • Ability to access individual customer needs
  • Competitive Intelligence analysis includes:
    • The market leaders' Websites
    • The Websites of members of your community
    • Your Competitors' Websites
    • Current Web strategic trends & market preferences

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Dynamically Deploying Various Internet Technologies:
Various Internet techniques are examined through out your Website with a clear focus on the needs of your customers, your suppliers and your own business processes. We also identify and analyze the latest Internet trends, what to follow, what to watch out for, and what to learn. Some trends might become normal bounds tomorrow when they are approved, and by getting on board now means you will not be left behind.

 

The Conclusion:
Like the Naturopath doctor, we complete our strategic analysis with a summary and prescription for your Website.

What We Do ?

 

Customized Market Research...
Business & Web Strategy Design...
Web Site Design & Development...
Website Assessment...
'How Digital is your Business' Workshops...
Computer & Internet Training...
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Marketing Strategies in Web Presence...
Website Anatomy Analysis...
Internet A-B-Cs...

 

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